The Superman-Tim Club existed in the USA from 1942 to 1950. It was a franchise for local independent clothing stores that sold clothing for boys. Superman-Tim operated under a license from National Comics (DC Comics) to publish a monthly newsletter, copies of which were provided to department stores and independent retailers. Superman-Tim Club members would receive the monthly Superman-Tim newsletter, which included stories, puzzles, jokes, and contests, all for the purpose of making clothes shopping more tolerable for boys and less challenging for parents and merchants.
1929 Enamel lapel stud, c 1930s pinback buttons
The comic mascot Tim was created Herman Kamen and drawn by Elwin Streeter Blair. A typical all-American boy, Tim was not only a brilliant inventor, he could travel through time using his “Whirlaway Watch.” Initially licensed to boys clothing retailers in August 1922, Tim and his dog Pup first appeared at Woolf Brothers locations in Kansas, and would go on to be featured in department stores across the USA.
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