The 1964 cartoon campaign between one of Hanna-Barbera’s biggest TV stars and one of their newest characters inspired merchandise, buttons, comic books and a 45 RPM Golden Record.
Yogi had become a bonafide star, headlining his own animated theatrical feature the same year, Hey There, It’s Yogi Bear!, The new Magilla Gorilla Show–as well as The Peter Potamus Show–was part of a lucrative partnership between the studio and Ideal Toys.
