The IBM PCjr was a home computer produced and marketed by IBM from March 1984 to May 1985, intended as a lower-cost variant of the IBM PC with hardware capabilities better suited for video games, in order to compete more directly with other home computers such as the Apple II and Commodore 64.
In 1981, IBM hired the advertising agency, Lord, Geller, Federico, and Einstein, to construct a campaign to market its microcomputer. The agency chose Charles Chaplin’s tramp as spokesperson. IBM bought the rights to the tramp from Bubbles, the Chaplin family organization. The agency hired Bill Scudder, a mime, to imitate Chaplin’s tramp. In November, 1981, the agency released its first commercial entitled “The House.” – Jump Cut
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