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Thursday, June 19, 2025

Dodge Safety Sheriff : 1970s

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“You in a heap of trouble, boy!”
Joseph H. Higgins (1925 – 1998) American commercial, film and television actor. From 1969 to 1975 Higgins appeared on Chrysler Corporation’s Dodge Division “Dodge Rebellion” television commercials as a sheriff, winning a Clio Award for his performances. Sheriff Joe was a Southern over-bearing with a good ol’ boy personae. He was known for playing the role of Jake Shakespeare in the American legal drama television series Arrest and Trial and for playing the recurring role of Nils Swenson in The Rifleman.

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