3-inch 1978 promotional pinback button for the Reggie candy bar
In 1976, while playing in Baltimore, Jackson had said, “If I played in New York, they’d name a candy bar after me.” When Reggie came to the Yankees in 1978, The Standard Brands company responded with a repacking of their Bun Bar, a circular “bar” of peanuts dipped in caramel and covered in chocolate
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